By Valerie Siebert For Dailymail. More and more women are going for the au naturel look these days in terms of body hair, with nearly one in four millennial women admitting to having stopped shaving their armpits. A survey conducted by analytic group Mintel back in found that 95 per cent of women between the ages of 16 and 24 said they regularly removed the hair under their arms. However, according to the Telegraph , a similar study conducted in found that this number has dropped down to just 77 per cent.
A quarter of millennial women have hairy armpits
Why does female armpit hair provoke such outrage and disgust? | Life and style | The Guardian
Her look at the premiere of Notting Hill, beaming in a red sequined Vivienne Tam dress, arm raised to reveal a dark tuft, was immediately celebrated as a subversive feminist bird-flip against female beauty standards. Armpit hair remains a bizarre sticking point for anti-feminists. A few days ago, Nike uploaded a picture on Instagram showing the model and musician Annahstasia Enuke with a small amount of underarm hair visible; in response, thousands of commenters expressed outrage and disgust. Just a day later, the deodorant brand Nuud responded to a backlash against its own online advert that had featured underarm hair. The amount of vitriol, anger and hate that can be garnered by something that does not affect anyone apart from the individual woman is incredible — even more so when you compare it with the non-reaction to men doing the exact same thing. Despite dissenters, hairy armpits are undeniably en vogue. Alongside adverts, social media has reignited a trend for unicorn armpit hair — a look popularised by bloggers who have dyed their pits in rainbow colours.
Why does female armpit hair provoke such outrage and disgust?
But more and more women are ditching the razors when it comes to their armpits, in favour of going au naturel. Model Gigi Hadid was the latest celeb to jump on the hairy armpit bandwagon , showing off her fuzz in a shoot for the Love Advent Calendar. Comedian and feminist writer Kate Smurthwaite is a staunch advocate of embracing the natural look.
Usually, the traditionally beautiful women we see in adverts and media are smooth all over, so seeing these types of women with hairy armpits still feels a little surprising. Some agreed, some recommended friends. Soon, as his project picked up steam, women began approaching Ben to get involved. They are more willing to reconsider female body hair.